With its commitments to safety and an increasing focus on AI, Roblox likely hired top talent with lucrative stock packages. The biggest increases were seen in Infrastructure and trust & safety (up 66%) and Research and development (58%). Stock-based compensation is also a growing cost for Roblox, increasing 45% to $212.4 million compared to the same quarter last year. This a much higher share compared to Q2 2022, where this category of spending was equivalent to 24% of revenue or 22% of bookings. As a result, its personnel costs (excluding stock-based compensation) are equivalent to 30% of revenue or 26% of bookings. Roblox has about 2,400 employees today, about 500 more than it did in Q2 last year. Some of this increase is due to a higher headcount. Average bookings per DAU fell 3% to $11.92 compared to the same quarter last year, though it was up from Q1’s $11.70. Of course, these rising costs eat into Roblox’s margins. Roblox’s costs increased by 31%, or $233.3 million, compared to Q2 2022. While bookings and revenue (up 4% QoQ) did grow slightly, this was offset by increased costs. This is somewhat beneficial as older users played for longer on average. Year-on-year, users under 13 grew by 17% while users over 13 grew by 33%. Notably, Roblox users over 13 make up a slightly larger share of its player base (56%) than it did in Q2 2022 (53%).
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